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Turnaround Financing - Rising
From the Ashes
Turnaround financing involves companies with
poor performance histories and takes on the challenge of turning the business
around. There are three basic categories an investor will apply to a potential
turnaround.
- Cost Structure From an investor's perspective,
cost savings are often more readily believable profit enhancements than the introduction
of a new manager or a fundamental shift in the business plan.
- Management
An investor is presented with a turnaround business plan which involves replacing
inept management. He will make reasoned guesses as to what the future will hold
under the new management team based on an assessment of the track record the new
managers bring to the enterprise. Have they turned around similar businesses with
similar problems? Are they investing cash equity in the business? Is there a credible
turnaround strategy in place or are the new owners simply hoping that the new
manager will change things merely by not being the old manager?
- Declining
Market Position Many turnarounds involve companies that have fallen on
hard times because of factors other than the two described above. Investors tend
to be wary of situations like these because the chances of success are hard to
figure and rest in the hands of decision makers outside the four walls of the
subject company.
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